300C priced to sell

CHRYSLER’S 300C prestige sedan will be priced from $53,990 when it goes on sale from November 1.

Two models will be offered – a baseline entrant using a 3.5-litre V6 and a higher-performance $59,990 model featuring a 5.7-litre Hemi V8.

Standard features will include six airbags, leather upholstery, traction and stability control, 18-inch alloy wheels, Xenon headlights and rear parking sensors.

The Chrysler 300C will represent the first legitimate large, rear-drive rival for flagship sedans from Holden and Ford (such as the Calais V8 and Fairmont Ghia V8 respectively) for decades.