Ferrari launches new Queensland showroom

FERRARI'S Brisbane dealership has moved from its temporary digs in Fortitude Valley to an all new showroom in Newstead, bringing the prancing horse's new corporate identity to Queensland's capital.

The Italian car-maker's only Brisbane outlet has been operating from a pop-up location since October last year following a change of management, when LMM Holdings took over from the Willims Motor Group.

Strategically positioned on the corner of Breakfast Creek Road and Waterloo Street, Australia's latest new-look Ferrari dealership occupies 550 square meters and introduces the Ferrari Craftsmanship Experience.

In accordance with a nationwide rebranding, the lounge area hosts the Ferrari Atelier, where customers can explore the range of colours, fabrics and options available to customise their new car.

Customers will also be able to browse the complete Ferrari range with the full line-up of California T, 488 GTB, FF and F12 Berlinetta on display.

The new dealership officially opens its doors on September 2 when Ferrari Australasia CEO Herbert Appleroth will cut the tape.

“The significant investment made by Ferrari Brisbane proves the strength and confidence of our partner in the Ferrari brand and the future,” said Mr Appleroth.

“We have already noted that 50% of our Queensland clients are new to the Ferrari brand and we are excited to see that level of growth in one of the most dynamic cities in Australia.”

Despite operating from temporary premises since the change of management, Ferrari's Queensland sales have increased 23 per cent year to date.