Toyota gets Edgy

BY MARTON PETTENDY | 20th Jul 2009


TOYOTA has revealed prices for a trio of special-edition ‘Edge’ versions of its Yaris light-car, Corolla small-car and RAV4 compact SUV, which will be released over the coming three weeks.

The Edge specials will follow the release of the facelifted Camry this week, before the facelifted Aurion then goes on sale. ‘Tech upgrades’ for Toyota’s 70 Series, HiLux and HiAce will follow, before the all-new Prado – including the traditional five-door and, for the first time, three-door body styles – go on sale in November.

While details of the Edge special-editions are yet to be revealed, the Yaris Edge will be available in 1.3-litre hatch guise only, and with a $16,190 starting price adds $500 to the price of the entry-level YR three-door and five-door.

It is the first pricing change to the Yaris line-up since Toyota’s smallest model underwent price increases of between $500 and $800 on January 1.

Similarly, the Corolla also escaped a June 1 price increase and will be graced by an additional Edge special, based only on the hatch. Priced from $22,240, the 1.8-litre Corolla Edge five-door adds $750 to the price of the base Corolla Ascent hatch. The Corolla underwent price increases of $500 and $750 on January 1.

Corolla hatch also will get ESC stability control this year, while the sedan will follow with ESC next year.

Finally, Toyota’s RAV4, which increased in price by an average of $500 in January before going up again from June 1 - when the base price increased by $1000 to $33,490 – will also gain manual and automatic-transmission Edge specials,priced at a premium of $800 over the base 2.4-litre RAV4 CV.

2009 Yaris pricing:
1.3 three-door
YR $15,690
Edge $16,190
YR (a) $17,290
Edge (a) $17,790
1.5 three-door
YRS $17,340
YRS (a) $18,940
YRX $19,890
YRX (a) $21,490
1.3 five-door
YR $16,890
Edge $17,390
YR (a) $18,490
Edge (a) $18,990
1.5 five-door
YRS $18,540
YRS (a) $20,140
YRX $21,090
YRX (a) $22,690
1.5 sedan
YRS $19,040
YRS (a) $20,640
YRX $21,590
YRX (a) $23,190
Options:
Safety pack: $750
Metallic paint: $300
2009 Corolla pricing:
1.8 hatch
Ascent $21,490
Edge $22,240
Ascent (a) $23,490
Edge (a) $24,240
Conquest $25,500
Conquest (a) $27,500
Levin SX $25,500
Levin SX (a) $27,500
Levin ZR $29,900
Levin ZR (a) $31,900
1.8 sedan
Ascent $21,740
Ascent (a) $23,740
Conquest $25,750
Conquest (a) $27,750
Ultima (a) $31,990
Options:
Safety pack (Ascent, Edge, Levin): $1500
Metallic paint: $350
2009 RAV4 pricing:
2.4 five-door
CV $33,490
Edge $34,240
CV (a) $35,490
Edge (a) $36,240
Cruiser $38,290
Cruiser (a) $40,290
Cruiser L $43,290
Cruiser L (a) $45,290
3.5 five-door
CV6 (a) $41,490
SX6 (a) $46,290
ZR6 (a) $51,290
Options:
Safety pack (CV): $1250
Metallic paint: $350

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