Exclusive: Honda customer service shock

BY TERRY MARTIN | 29th Nov 2016


- Honda has fallen from the top of the Australian car industry in terms of aftersales service to below average, leaving Mazda as the clear benchmark among the mass-market brands in the influential JD Power 2016 Australia Customer Service Index (CSI) Study released today.

- Honda’s shock result will reverberate through its Tullamarine headquarters in Melbourne, as well as its national dealer network, as the premium-oriented Japanese marque – which has long relied on owners remaining faithful to the brand – attempts to dramatically improve sales and market share, and bring in many first-time customers, with new-generation models like the Civic and forthcoming CR-V.

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