Holden shakes off image issues

- GM Holden will embark on a comprehensive rebranding campaign led by advertising and social media marketing that aims to shift Australians’ image of the car-maker and ensure it remains a top choice among consumers.

- Just over a year out from the closure of its local manufacturing operations, Holden revealed its strategy to maintain relevance as a full-line importer from 2018 with a presentation at its GM Australia Design Studios in Port Melbourne last week.

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