BY BARRY PARK | 5th Jun 2014


JEEP’S Wrangler has spent a little bit of time lost in the wilderness.

Brash, boxy, and unmistakably American, its sales have slid down a long and slippery slope as a slew of newer, more modern, and – let’s face it – substantially more attractive competition bites into its market share.

But Jeep’s parent company, Fiat Chrysler Automobiles, is on a mission. This year alone it wants to shift 10 million cars worldwide, with the Cherokee a key part of that growth strategy.

It looks to have the tools to do it. The Cherokee has evolved to become more like a European hatchback on off-road underpinnings than the boxy, minimalist mud-plugger that for four generations in Australia has defined the nameplate.

There’s not one bit of the new Cherokee that carries over from the old. It also introduces some clever, and much-needed, technology that shows Cherokee still has a roadmap for the future, no matter what route its owners want to take.

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