HYUNDAI has seized the opportunity to take one of its products designed for Europe and pitch it to the Eurocentric small-car market. While the new i30 may not overtake the current one-two leadership of Toyota's Corolla and the Mazda3, Hyundai is confident it has the right quality, price and features to provide a value alternative to the mainstream volume sellers and those with more direct European heritage such as Ford Focus, Volkswagen Golf and Holden Astra.