Toyota reduces Kluger prices
BY PHILIP LORD | 13th Oct 2010
Toyota Australia senior executive for sales and marketing David Buttner explained that the price reduction was to keep the second-generation Kluger, which was first released in 2007, competitive against newer models in the segment.
“You have to retain interest when you’re in the middle of the life-cycle,” said Mr Buttner.
The facelifted Kluger features a new front bumper, lights, grille, tail-lights and door mouldings. Inside, all grades receive a new centre dash colour plus 50:50 split-folding for third-row seats in seven-seat models.
The Kluger has been given a price chop of $1000 at KX-S grade, for both two-wheel drive and all-wheel drive models, seven-seat KX-R models are $800 cheaper, KX-S is $500 cheaper and the range-topping Grande is reduced by $414.
Toyota had priced Kluger at a premium against its competitors, with the new $39,990 price for the facelifted entry-level KX-R 2WD model means it is now just $100 more than the Ford Territory TX.
The other volume competitor in the segment, Holden’s Captiva, starts at $38,490 for an equivalent specification – V6 auto – although the entry point for Captiva is cheaper again, at $35,490 for the four-cylinder SX 2WD.
Toyota has also given its HiAce van a refresh, with the mildly made-over model wholesaled to dealers this week. Pricing is down $650 to $33,890 for the entry-level 2.7-litre LWB van, but other models have been dealt increases, with the 3.0 TD LWB lifting $350 to $37,690.
| 2011 Toyota Kluger pricing: | |
| KX-R 2WD 5-seat | $39,990 |
| KX-R 2WD 7-seat | $42,690 |
| KX-S 2WD 7-seat | $50,990 |
| Grande 2WD 7-seat | $60,990 |
| KX-R AWD 5-seat | $44,490 |
| KX-R AWD 7-seat | $47,490 |
| KX-S AWD 7-seat | $55,490 |
| Grande AWD 7-seat | $65,490 |
