KIA admits that despite its bargain-basement $14,990 sticker price, the convincingly facelifted 2003 Rio will not be an easy sell. Available as either a five-door hatch or four-door sedan (tested here), the well-equipped, single-specification Rio LS undercuts its direct light car rivals by at least $1000. But it needs to because the volume-selling South Korean four/five-door must also compete with a host of Japanese three-door hatches, a bodystyle that's proved popular with young buyers and females, who represent the majority of the light car market. There is no doubt the latest Rio brings marked improvements in a number of key areas, such as styling, interior presentation, driving dynamics and refinement. But whether its larger size, greater practicality, impressive equipment level and rock-bottom price are enough to tempt more light car buyers away from the traditional Japanese three-door remains to be seen.