Market Insight: Ram’s tough road in Australia

BY TERRY MARTIN | 29th May 2017


- After a slower start than anticipated when its locally converted Ram pick-up trucks were launched almost 18 months ago, American Special Vehicles (ASV) is now inching its way towards the sales volume it projected when the joint-venture operation between Ateco Automotive and Walkinshaw Automotive Group entered the Australian marketplace.

- ASV was initially expecting to sell about 600 Ram pick-up trucks last year, counting on pent-up demand for the luxurious American behemoths that are offered in 2500- and 3500-series guise, both with a Cummins-sourced 276kW/1084Nm 6.7-litre six-cylinder turbo-diesel engine and currently priced from $139,500 and $143,900 (plus on-road costs) respectively.

Click here for full story: Market Insight: Ram’s tough road in Australia

Read more

Ram range expands with new 3500
Ram 1500 ute gets $2 billion lift-off
24 dealers sign up for Ram so far
ASV looks to GM for next big move
Ram trucks digging in Down Under
Market Insight: No easy road for US pick-ups
Right-hook Ram set to crash into Australia
Full Site
Back to Top

Main site

Researching

GoAutoMedia