Market Insight: Share counts for everything
BY TERRY MARTIN | 8th Feb 2019
-AS THE Australian new-vehicle industry hits upon troubled times, car companies are working overtime to hold on to their market share as sales volume typically heads southward.
-Share is always seen as a crucial indicator of performance, no matter what the market conditions, and research firms and other experts have long argued that when times are tough, consumers take less risks and stick with the brands they know, love and trust.
