Porsche unveils 911 Targa 4S Heritage Design Edition
LESS than a month after debuting its new 992 series 911 Targa duo, Porsche has revealed a new limited-edition version of the niche model, the $395,300 911 Targa 4S Heritage Design Edition.
Set to be limited to just 992 examples – in keeping with the model code – the Heritage Design Edition has been created as a nod to the 50s, 60s, 70s and 80s and is reportedly the first of four vehicles produced as part of the Heritage Design strategy.
Based on the higher spec Targa 4S, the Heritage Design Edition has been adorned in ‘historical’ decals while the interior has been treated to an equally retro make-over, with many of the features found within set to be available on the rest of the 911 range.
On the outside, the retro-inspired decals echo those of the recently auctioned 991 series 911 Speedster and include white ‘Porsche’ branding along the doors below a classic white number circle and motorsport inspired highlights along the front wings, tracing back from the headlights.
Four colours are available while gold badging helps to add a more bespoke look and complement the colour scheme.
Other subtle exterior touches include the rear Porsche Heritage badge, classic 1963 Porsche Crest on the bonnet and centres of the 20/21-inch Carrera Exclusive Design wheels, peeking out from behind which are classically painted black brake callipers.
Inside the cabin, the 1963 logo also adorns the steering wheel, key fob, head restraint and key pouch while the exclusive Bordeaux and OLEA Club leather interior is available in two colour schemes – red and beige or black and beige.
In an extra throwback from the 50s, corduroy can be found on the door trim and seats as a nod to the classic Porsche 356 of the 50s, “reviving the zeitgeist and fashion of the 50s”.
Other unique details include the green dials and dash-mounted lap timer while a metal badge on the dash “visualises the individual limited-edition number” and adds an extra layer of exclusivity to each and every car.
Porsche AG executive board chairman Oliver Blume said the Heritage Design Edition cars are about “evoking memories of the 50s, 60s, 70s and 80s in customers and fans alike”.
“No brand can translate these elements into the modern day as well as Porsche. In this way, we are fulfilling the wishes of our customers,” he said.
“We are also establishing a new product line that represents the lifestyle dimension in our product strategy with these exclusive special editions.”
Compared to the ordinary Targa 4S, the Heritage Design Edition carries an almost eye-watering $81,200 price premium, all of which is accounted for by the unique styling touches and reworked interior.
Under the skin, everything is the same as the standard car which means the twin-turbocharged 3.0-litre flat six-cylinder petrol engine still produces 331kW and 530Nm, driving all four wheels via the same eight-speed PDK dual-clutch automatic transmission.
Subsequently the sprint from 0-100km/h is also dispatched in the same 3.6 seconds and the top speed also remains untouched at 304km/h.
Porsche sold 147 911s through the first four months of 2020, enough to see it claim top honours as the best-selling $200,000+ sportscar with a dominant 35.2 per cent market share over that four-month period.
2020 Porsche 911 pricing*
| Carrera (a) | $236,700 |
| Carrera 4 (a) | $253,900 |
| Carrera Cabriolet (a) | $258,600 |
| Carrera 4 Cabriolet (a) | $275,800 |
| Targa 4 (a) | $275,800 |
| Carrera S (a) | $275,000 |
| Carrera 4S (a) | $292,200 |
| Carrera S Cabriolet (a) | $296,900 |
| Carrera 4S Cabriolet (a) | $314,100 |
| Targa 4S (a) | $314,100 |
| Targa 4S Heritage Design Edition (a) | $395,300 |
| Turbo S (a) | $473,900 |
| Turbo S Cabriolet (a) | $494,900 |
*Excludes on-road costs
