NZ Sales: Continued decline in April

BY MATT BROGAN | 3rd May 2024


NEW ZEALAND new car sales continue to languish at the start of the new financial year with year-on-year sales down 9.2 per cent on 2023 figures and 5.1 per cent on those for the same time in 2022.

 

On a year-to-date basis, 2024 sales are 10.4 per cent lower than for 2023, and 23.9 per cent lower than in 2022.

 

For the month of April, New Zealand total new vehicle sales totalled 9238 units. Of that number, 2382 (25.8 per cent) wore a Toyota badge, followed by Ford with 1266 units (13.7 per cent), and Mitsubishi with 948 units (10.3 per cent).

 

Light passenger vehicles (6120 units) and light commercial (2521) formed the majority of the country’s April registrations with heavy vehicle commercial numbers solid at 597 units.

 

Of those, battery electric vehicles comprised 276 units (3.0 per cent), plug-in hybrid electric vehicles 183 units (2.0 per cent), and mild- and hybrid electric vehicles 2380 units (25.8 per cent), the remaining 6399 units (69.3 per cent) internal combustion powered.

 

Segment leaders include Medium SUV (26.5 per cent), Pick-up/Cab-Chassis (22.6 per cent), and Compact SUV (19.6 per cent).

 

New Zealand’s Motor Industry Association says the number of light passenger vehicles registered, including SUVs, in April is 13.3 per cent lower than for the same time last year, and 28.1 per cent lower than in 2022.

 

On a year-to-date (YTD) basis, light passenger vehicles are down 18.9 per cent. Winners in the segment include the Toyota RAV4 (1012 units), Suzuki Swift (257 units), and Mitsubishi Outlander (245).

 

YTD light commercial vehicle sales favoured the Blue Oval brand (Ford) with 904 units sold, followed by Toyota with 718 units, and Mitsubishi with 405 units. Popular models include the strong-selling Ford Ranger (837 units), Toyota Hilux (513 units), and Mitsubishi Triton (405 units).

 

Top 10 sales by Make (April passenger, SUV and commercial):

 

Make

Sales

Share

Toyota

2382

26%

Ford

1266

14%

Mitsubishi

948

10%

Kia

595

6%

Suzuki

489

5%

Nissan

388

4%

GWM

275

3%

Hyundai

252

3%

Volkswagen

231

3%

MG

208

2%

 

Top 10 sales by Model (April passenger and SUV):

 

Make/Model

Sales

Share

Toyota RAV4

1012

17%

Suzuki Swift

257

4%

Mitsubishi Outlander

245

4%

Kia Seltos

207

3%

Ford Everest

182

3%

Mitsubishi ASX

180

3%

Toyota Yaris Cross

152

2%

Kia Stonic

132

2%

Kia Sportage

129

2%

Nissan X-Trail

128

2%

 

Top 10 sales by Model (April commercial):

 

Make/Model

Sales

Share

Ford Ranger

837

27%

Toyota HiLux

513

16%

Mitsubishi Triton

405

13%

Nissan Navara

174

6%

Toyota HiAce

162

5%

Ford Transit

108

3%

Isuzu D-Max

73

2%

Isuzu F Series

66

2%

Volkswagen Amarok

44

1%

Toyota LandCruiser

42

1%

 

*All figures are supplied courtesy of the Motor Industry Association of New Zealand.

 

Read more

NZ Sales: Market cooler in March
NZ Sales: Passenger car demand weakens
NZ Sales: Electric vehicle sales run out of charge
NZ Sales: 2023 totals ‘significantly impacted’
NZ Sales: Rental market bolsters sales
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