Peugeot slashes price of E-2008 electric SUV

PEUGEOT has quietly introduced a massive circa $25,000 discount for its E-2008 electric small SUV, the model now available from $39,990 drive-away compared with the list price of $59,990 before on-road costs.

It means the battery electric 2008 temporarily undercuts the list price of an equivalent petrol-powered GT variant ($43,397 before on-road costs) and, once on-road costs are factored in, the entry-level Allure petrol ($38,945 + ORC).

This is before any incentives for electric models are applied, such as Queensland’s $6000 rebate, which potentially puts a petrol-powered Peugeot 2008 even further behind in the value stakes, not to mention Fringe Benefits Tax breaks for those purchasing via novated lease.

Deeply discounting the E-2008 suggests the French brand’s Australian importer, Inchcape, has excess stock it needs to urgently shift ahead of the arrival of the facelifted E-2008, likely due in Australian showrooms before the end of the year.

As a result, the highly specified, European-built Peugeot E-2008 is now tied with the Chinese-made MG ZS EV Excite for title of Australia’s cheapest electric SUV.

Peugeot introduced its E-2008 to the local market last year, the model going on sale here in top GT trim only, more than four years after its introduction in Europe.

Not surprisingly, a facelifted E-2008 is due soon, the model mirroring the petrol-powered 2008 in receiving refreshed looks, updated technology, more power, and a 60km increase in driving range.

“This 100 per cent electric compact SUV is the ideal companion for an alluring drive. For a limited time, you can get behind the ‘wheel of the 100 per cent E-2008 GT SUV from an unmissable $39,990 drive-away,” said a statement on Peugeot Australia’s public website.

“This offer is only available for a limited time and while stocks last. To take advantage of this unmissable offer, purchase and take delivery of your new or demo MY23 Peugeot E-2008 GT SUV between May 1 and June 30, 2024.”

Since going on sale in September last year, Peugeot has delivered just 97 examples of the E-2008, or roughly 34 per cent of all 2008 variants sold.

Cumulative year-to-date sales figures for the Peugeot 2008 tally just 108, ranking the model eighteenth within the bustling sub-$45K small SUV segment.