Six-figure price tag likely for MG Cyberster EV

BY MATT BROGAN | 11th Jun 2024


MG MOTOR is readying the launch of its first all-electric convertible in the Australian market, the Chinese built Cyberster ushering in a new market sector for Aussie and New Zealand buyers.

 

Order books for the MG Cyberster are now open with MG Motor Australia national sales manager Brad Chruszcz suggesting a price tag of between $100,000 and $150,000 should be expected when the model is launched in the fourth quarter of this year.

 

“We are really excited to be opening dealer orders and our official register-your-interest for our all-electric roadster, the Cyberster, featuring signature scissor doors as envisioned by Carl Gotham and his MG London design team,” he said.

 

“Remember the original MG? Small and affordable, fun-driving roadsters like the 1960s’ and 1970s’ MBG and 1990s’ MG F? Well, decades later it’s back and thriving with the Cyberster, and I’m so excited to get our customers into these cars.”

 

Far from resembling the affordable aspect of its forebears, the MG Cyberster will wear a hefty price tag, far more than those of its ICE powered rivals.

 

“Dealers are taking orders as we speak with the manufacturer’s suggested retail price range falling between $100,000 and $150,000 (before on-road costs). Exact pricing will be finalised closer to the launch date,” added Mr Chruszcz.

 

“The Cyberster will be offered with a fully electric (folding) fabric roof available in either a deep red or black which can be opened or closed in as little as 15 seconds.

 

“At this stage, the all-wheel drive Cyberster promises to be a compelling yet refined drive as we’re only looking to bring the 77kWh all-wheel drive variant to Aussie shores.

 

While local specifications have not yet been confirmed, MG Motor says the Cyberster is set to offer “electrifying performance” combined with “a luxurious and technologically advanced cabin”.

 

“The Cyberster pays respect to 100 years of MG creating vehicles that people love to drive,” continued Mr Chruszcz.

 

“I want it to be Q4 already so we can share our first ground-up, all-electric roadster with Aussie enthusiasts.

 

“We will be bringing limited numbers of these cars into the country, so it’ll definitely be a case of supply versus demand given the interest we’ve already had from the public and our 90-plus dealers.”

 

Intended as an electric rival to the likes of the BMW Z4 and Porsche 718 Boxster, the MG Cyberster is poised to offer a 77kWh battery integrated within the chassis and a 400kW dual-motor output figure.

 

MG Motor has said previously that the all-wheel drive Cyberster can accelerate from standstill to 100km/h in less than three seconds.

 

The Cyberster tips the scale at 1895kg in dual motor form and measures 4535mm in length, 1913mm in width, and 1329mm in height.

 

Highlight features include a yoke-style steering wheel with variable gearing, multiple digital screens for instrumentation and infotainment, and styling cues including a low set nose, scissor style doors, and Kammback style rear end.

 

Full specifications and pricing for the 2024 MG Cyberster will be released closer to the model’s launch in the fourth quarter of the year.

 

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