Bentley ramps up Aussie focus

- Bentley Motors has restructured its regional operations to place a renewed emphasis on the Australian and New Zealand markets, appointing a specific country manager for the Antipodes in recent months – David Simpson – and bolstering its presence further late last year with the appointment of Emma Ireland as retail marketing manager.

- The Australian and New Zealand operations (including other South East-Asian markets) were previously run out of Bentley’s Asia-Pacific office in Singapore, however the restructure has seen Mr Simpson relocate from the regional headquarters to Sydney as the British luxury manufacturer’s lead executive here.

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