STUCK between a rock and hard place – it is an old adage we have heard many times before. But this term perfectly applies to the BMW M240i Coupe. Why? This model has few, if any, competitors on the Australia new-vehicle market, meaning it is a victim of inter-brand rivalry.

In one corner is the now-even cheaper M140i hatchback that packs the same powertrain and drivetrain combination, while the other corner is occupied by the bahn-storming M2 Pure which threatens with its wholly M pedigree.

So, following a mid-life facelift, what has changed with the M240i Coupe? Is it better placed to outpoint its siblings and claim ultimate bragging rights? Or do its stablemates offer better bang for your buck? Read on to find out.

Note: Images are of the international version