BMW’s silky 7 Series has been wafting occupants along for five generations and nearly 40 years but since the first E23 version, competition has been fierce from the Mercedes S-Class, Jaguar’s XJ and, more recently, the Audi A8.

But since late-2015 the German car-maker has the sixth-generation G11 and G12 7 Series in its arsenal to do battle with the ultra-luxury Europeans, using state-of-the-art construction and some innovative comfort and safety technology to pack the punches.

The first fleet brought the more affordable 730d and 740i six-cylinder diesel and petrol versions, but a new flagship has arrived in the form of the twin-turbocharged 750i and its long-wheelbase sibling 750Li.

It’s got more toys than a daycare centre, 330kW of power, 650Nm of torque and room for up to five passengers in floor-to-ceiling heifer-hide heaven.

In the high-end luxury limo market more is more, but does the new BMW flagship have enough to keep its staunch opponents at a safe distance?

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