Detroit show: GAC wheels out Entranze concept
BY SPENCER LEECH | 17th Jan 2019
GAC Motor has torn the covers off its new Entranze concept car at the North American International Auto Show (NAIAS) in Detroit this week, sporting a wild new design direction for the Chinese automaker.
The vehicle was developed at the GAC Advanced Design Center in Los Angeles to envision the future of mobility, and designed to ‘meet the needs of American consumers’.
GAC calls the styling language ‘The Slick Bullet’, with the Entranze using a 3+2+2 seating arrangement and an ‘aircraft inspired aisle’.
Most of the car is said to be made of environmentally sustainable materials, and the interior is influenced from home decoration rather than the sharp and futuristic design cues found in many concept vehicles.
There is still plenty of tech in the cabin, however, with two side-mounted displays for feature controls and curved displays for passenger entertainment.
The Entranze takes on the proportions of a people mover, with big and abstract wheels, transparent doors and curvaceous panels.
It also does away with conventional wing mirrors and headlights, as is common for modern concept cars.
According to GAC Motor president Yu Jun, the Entranze conceptualises the brand’s vision for future mobility.
“Ultimately, automotive products are a means for people to connect during life’s great journey,” he said.
“The Entranze concept embodies our vision to provide mobility solutions that enrich lives”.
GAC Motor also officially announced in a statement that it has registered its North American Sales Company in Irvine, California, which will be responsible for branding, marketing, product planning and financial affairs.
Furthermore, the Chinese company announced the GAC Research and Development (R&D) Center Detroit has begun operation.
The centre will focus on design and R&D for products for the United States and overseas markets, working primarily on development, new technologies, talent recruitment and training.
