GoAuto launches car magazine
BY MARTON PETTENDY | 29th Apr 2005
GoAuto: The Magazine, is free. It can be downloaded weekly from the GoAuto website.
The magazine will be published each Thursday night. Subscribers will be alerted with an email containing the cover and the contents pages containing a link through to the download area.
The magazine is viewed on-screen or can be printed.
The full-screen publication takes print publishing to a completely new level by converging the internet, radio and television with print.
With editorial direction by publisher, John Mellor, GoAuto: The Magazine is edited by Tim Britten. Writers are drawn from the GoAuto Online team including Marton Pettendy, Terry Martin, Neil McDonald and Byron Mathioudakis.
The magazine was conceived and directed by John Mellor. It was designed and developed by GoAuto production editor, Chris Harris.
The publisher of the GoAuto Group, John Mellor, said that traditional print publications operate in one dimension.
"GoAuto: The Magazine adds the dimensions of sound, movement and video to the readers’ experience," he said.
"This magazine puts into practice what people have been talking about for years," Mr Mellor added.
"We are converging print-style editorial design and presentation with internet technologies like flash animation as well as audio and video from radio and television and combining them into a completely new world of publishing.
"This is very flexible. Advertisers can link through to any part of their website or we can carry their website content as full screen advertising pages in the magazine. Radio and TV commercials can be embedded easily into the format.
"The editorial content will be linked back into the GoAuto Online website where readers who want more detail than in the magazine itself will be able to do more complete research.
"We see this as a way of liberating the design and access restrictions of websites.
"This new media showcases, on a weekly basis, the stories in the site in an appealing way without having to drill down to find them." Mr Mellor said the magazine created a completely new world for advertisers.
"Print ads can come alive and create a huge recall," he said.
"Apart from linking into current campaigns in broadcast media or in print, this format provides a huge cut-through compared with television and magazines carrying scores of ad breaks or heaps pages of advertising per issue.
"It is our intention, due to a limit on file size, to restrict the number of advertisements we carry in each issue. This way advertisers will stand out to our readers." Mr Mellor said future booking preference will be given to advertisers who supported the concept in the early issues.
"We are working with our advertisers to develop very high quality advertising experience for our readers where the advertising content is informative and involving with weekly instalments providing information about the design and technology lying within their vehicles," Mr Mellor said.