AdTorque Edge appoints Matt Barry
BY JOHN MELLOR | 4th Nov 2021
ADTORQUE Edge has appointed Matthew Barry as a senior consultant in its Advisory Division, specialising in providing training, consulting and advisory services to the automotive and lifestyle industries.
A key role will be to assist dealers to maximise sales of vehicles to customers who already hold finance contracts with the dealership by training specialised staff in customer retention techniques and making it their job to kickstart their repurchase processes.
This is seen as a large untapped area in the motor industry’s customer retention strategies – focusing on the sale of the next vehicle to existing customers with finance contracts held through the dealership.