Creative hire at Lotus
BY NEIL DOWLING | 31st Oct 2022
LOTUS has promoted Ben Payne to chief creative officer (CCO) for the Lotus Technology division as part of preparations to release the all-electric Eletre SUV.
Mr Payne was previously managing director and head of studio at Lotus Tech Creative Centre (LTCC) in Coventry, UK.
He remains in charge of the LTCC team, which is leading the design of a new, all-electric range of lifestyle cars, the first being the Eletre.