An Australian launch has been a long time coming for Genesis – plans for the standalone marque to launch here have been slated for as early as 2017, however it has taken until June 2019 for those plans to eventuate.

The South Korean brand has arrived on Australian shores with two offerings, the G80) formerly the Hyundai Genesis large car) and the G70 medium sedan, which will be introduced with six variants and the choice of two powertrains.

Aimed squarely at the stalwarts of the mid-size luxury segment, Genesis expects the G70 to be the volume seller, making up around 80 per cent of overall sales for the brand.

Does the G70 have what it takes to carve out a niche in the highly competitive medium luxury segment?