HOLDEN has chopped the price of its baby Barina range by up to $1000 in a bid to make a bigger dent on the light-car scene.
Reduced by $1000, the entry-level Barina CD manual is now available at $14,990 before on-road costs, making it cheaper than its key five-door rivals.
At the same time it has launched a new range-topping RS sports-focused variant to spark new interest from a younger audience priced at $20,990.
The Holden is being outsold this year by the Mazda2 (from $15,790), Hyundai i20 (from $16,590), Toyota Yaris ($15,690), Ford Fiesta (from $15,825) and Kia Rio (from $16,290), as well as the cheaper Mitsubishi Mirage (from $12,990).
Adding an automatic gearbox to the cheapest CD bumps the price by $2200, but the new price of $17,190 represents an $800 reduction on the previous cost.
Moving up to the next equipment level and the automatic-only CDX costs $19,690, again $800 cheaper than previous pricing.
At the top of the pack is the sporty and newly introduced Barina RS, which brings around eight-second zero to 100km/h performance and the looks to match for $20,990 or $23,190 if the auto transmission is optioned.
The new Holden Barina pricing comes in to effect on December 1.
| 2013 Holden Barina pricing*
CD | $14,990 (-$1000) |
CD (a) | $17,190 (-$800) |
CDX (a) | $19,690 (-$800) |
RS | $20,990 |
RS (a) | $23,190 |
*Excludes on-road costs.