Holden plays with pop-up possibilities

BY DANIEL GARDNER | 11th Mar 2016


- Holden is trialling a range of pop-up stores to target buyers aged between 23 and 26, who are seen as less likely to enter a car showroom.

- The pop-up stores will launch with Holden’s Spark micro hatchback and will run for a six-week trial period.

Click here for full story: Holden pop-up move

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