JAGUAR is coming back, in a big way. The iconic brand has huge plans to claw back market share it has lost in recent years to its predominantly German counterparts.

While Jag is yet to confirm anything beyond the F-Pace SUV, due next year, a roll-out of new product is expected in the coming years, but it all kicks off with the XE, which rolls into showrooms on September 1.

The XE is tasked with reinvigorating the brand globally, and if that isn’t enough pressure, it has to contend with the likes of the Mercedes-Benz C-Class, BMW 3 Series, Audi A4 and Lexus IS as its main rivals.

But with the financial backing of its newish Indian owners, Tata, Jag has poured lots of money into new powertrains and lightweight architecture to ensure it succeeds. Jaguar is finally ready to pounce.



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