Jeep slashes up to $28K from Grand Cherokee
BY MATT BROGAN | 17th May 2024
JEEP has slashed up to $28,000 from the list price of unsold MY23 Grand Cherokee stock, the surprise announcement bringing deep discounts to all five- and seven-seat variants across the large SUV range.
Without provide any comment or explanation for the dramatic price cuts, Jeep Australia simply reiterated a brief list of safety equipment in a short statement issued late on Friday afternoon.
The price cuts see the entry point to the Jeep Grand Cherokee range cut by $12,500 to begin at just $65,450, placing the Grand Cherokee once more into reach of buyers in the sub-$80K large SUV segment.
It is return to a time when the Grand Cherokee was a rival to mainstream large SUVs from Mazda, Nissan and Toyota, instead of an aspiring competitor to the likes of the Audi Q7, BMW X5, and Mercedes-Benz GLE.
Jeep’s seven-seat Grand Cherokee L range now commences from $75,950, a discount of $12,800, while the flagship Summit Reserve L is now available from $91,450 in a reduction of $28,000 (see full pricing adjustments in the table below).
While the price cuts come as good news for those considering a Grand Cherokee, current Jeep owners may not approve of their vehicle’s sudden depreciation.
It appears the move will help Jeep shift MY23 plated stock ahead of newer shipments, and bolster sales numbers ahead of the looming end of financial year.
Year-to-date figures provided by the FCAI show Jeep has sold just 254 examples of the Grand Cherokee.
Adjusted against segment rivals in the sub $80K bracket, that number represents just 3.6 per cent of the volume achieved by the best seller in the class – or 30.6 per cent of the best seller in the over $80K segment.
2024 Jeep Grand Cherokee pricing*:
|
Night Eagle (a)
|
$65,450
|
(-$12,500)
|
|
Night Eagle L (a)
|
$69,450
|
(-$13,300)
|
|
Limited (a)
|
$72,950
|
(-$11,000)
|
|
Limited L (a)
|
$75,950
|
(-$12,800)
|
|
Overland (a)
|
$77,950
|
(-$20,500)
|
|
Overland L (a)
|
$81,950
|
(-$21,300)
|
|
Summit Reserve L (a)
|
$91,450
|
(-$28,000)
|
|
Summit Reserve 4xe (a)
|
$111,450
|
(-$18,500)
|
*Pricing excludes on-road costs.
