NEVER mind that the core buyer group - yuppies - never lived through a war and may not ever take the Wrangler off-road, the military theme and the minimalist, look-at-me design is a huge drawcard for the young and upwardly mobile. This is as hardcore as mainstream four-wheel-driving gets with a ladder frame chassis, low range gearing, underbody protection and superb visibility courtesy of the "disposable" top half, removable doors and folding windscreen. The wash-out interior is a terrific feature - water-resistant fabrics are used, along with removable carpeting and floor drain plugs.