THE latest in a procession of easy on the eye models from Kia has arrived in the form of the all-new Optima medium sedan.

Available in just one equipment grade priced at a value-packed $36,990, the new Optima brandishes undeniably sexy styling, a shed-full of luxury equipment, class-leading refinement and a locally developed ride/handling package.

But can Australian buyers look beyond the fast-growing Korean brand's badge to consider owning what will be one of the most convincing new sedan packages released here this year?