BY MARTON PETTENDY | 9th Sep 2003


A MINOR facelift aimed at retaining some visual connection with the radically new Range Rover hardly alters the essence of Land Rover’s stalwart, the Discovery. And it does not hide the fact that the Disco has tended to stay put as the rest of the 4WD field moves off in new, softer directions. As a result, the company’s volume seller has less market traction than it once did. Today, most 4WD customers are beginning to realise they never really wanted a proper off-roader anyway. So what was once the outstanding example of how an off-road vehicle should work is now left in a sort of no-man’s land. Its future poses interesting questions: Should the Discovery go soft, or should it stay true to its roots? Never has accurately reading the car market been more important.
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