Market Insight: Nissan rebuilds Navara’s position

- Nissan Australia has set a target of 1500-1600 sales a month for its new Series III Navara and has a big job ahead as it strives to return its all-important one-tonne ute to at least third position in the high-volume segment behind the market-leading Toyota HiLux and Ford Ranger.

- This expectation of a podium position is one that Nissan has shouldered for some time, and the new senior management team led by managing director Stephen Lester is banking on the latest series upgrade – among ongoing improvements and other product actions – to move the Navara up from sixth last year to third.

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