MAZDA Australia will introduce a new BT-50 LE variant from February, offering ute customers what it says is greater functionality and additional value for money.
Based on the BT-50 XTR, and priced from $64,295 plus on-road costs, the LE variant includes as standard several official Mazda accessories, including a single-hoop polished alloy bull bar, polished sports bar and heavy-duty tub liner.
Mazda says its polished alloy bull bar is designed specifically with the local market in mind and is completely integrated with the BT-50’s safety systems. The unit ensures crumple zones, airbag and assistance systems operate as normal, while also ensuring “no adverse effect on engine or transmission cooling”.
The bull bar is complemented by a stainless steel sports car with integrated brake light to complete what Mazda says is a “tough yet elegant” exterior look.
Additions to the BT-50 LE join equipment inclusions for the XTR variant including dual-zone climate control, satellite navigation, advanced keyless entry, reversing camera and Apple CarPlay/Android Auto compatibility.
The BT-50 LE is offered only in dual-cab pick-up body style with a 3.0-litre turbo-diesel engine under the bonnet. The variant is offered exclusively with a six-speed automatic transmission and four-wheel drive, in an Ingot Silver Metallic paint finish.
Mazda Australia managing director Vinesh Bhindi claimed the BT-50 LE represented a $2500 saving when compared to specifying the same accessories separately.
“One of the many strings to the Mazda BT-50’s bow is the sheer breadth of customisation options available through the Mazda Genuine Accessories program, all of which come with a five-year warranty when fitted at delivery,” he said.
“With the new Mazda BT-50 LE, we’re offering the best of both worlds – an enhanced and individual look, combined with even more added versatility.”
In 2022, Mazda sold 10,533 examples of the BT-50 four-wheel drive locally, placing the model well behind rivals that include the Toyota HiLux (47,329), Ford Ranger (43,128) and Mitsubishi Triton (29,953).
Interestingly, the BT-50 also falls well short of the sales figures achieved by its twin-under-the-skin Isuzu D-Max, which sold 20,124 units across the same period.
Two-wheel drive versions of the BT-50 have likewise failed to ignite sales success with Australian buyers, the model range tallying just 2404 unit sales last year.
The segment is dominated by the Toyota HiLux (17,062) ahead of a distant second-place Ford Ranger (4351), third-place Isuzu D-Max (4212), and fourth-place Mitsubishi Triton (3383).
2023 Mazda BT-50 4x2 pricing*:
XS single cab chassis 1.9 (a) |
$33,950 |
|
XS single cab chassis 3.0 (a) |
$36,950 |
|
XT freestyle cab chassis 3.0 (a) |
$40,450 |
|
XT dual cab chassis 3.0 (a) |
$44,490 |
|
XS dual cab pick-up 1.9 (a) |
$42,890 |
|
XT dual cab pick-up 3.0 (a) |
$45,890 |
|
XTR dual cab pick-up 3.0 (a) |
$49,870 |
2023 Mazda BT-50 4x4 pricing*:
XT single cab chassis 3.0 |
$41,950 |
|
XT single cab chassis 3.0 (a) |
$44,450 |
|
XT freestyle cab chassis 3.0 |
$45,450 |
|
XT freestyle cab chassis 3.0 (a) |
$47,950 |
|
XT dual cab chassis 3.0 |
$49,760 |
|
XT dual cab chassis 3.0 (a) |
$52,260 |
|
XTR dual cab chassis 3.0 (a) |
$56,210 |
|
XS dual cab pick-up 1.9 (a) |
$51,510 |
|
XT dual cab pick-up 3.0 |
$51,160 |
|
XT dual cab pick-up 3.0 (a) |
$53,660 |
|
XTR dual cab pick-up 3.0 |
$55,110 |
|
XTR dual cab pick-up 3.0 (a) |
$57,610 |
|
GT dual cab pick-up 3.0 |
$57,390 |
|
GT dual cab pick-up 3.0 (a) |
$60,390 |
|
LE dual cab pick-up 3.0 (a) |
$64,295 |
New variant |
SP dual cab pick-up 3.0 |
$63,390 |
|
SP dual cab pick-up 3.0 (a) |
$66,390 |
|
Thunder dual pick-up 3.0 |
$68,290 |
|
Thunder dual pick-up 3.0 (a) |
$71,290 |
*Pricing excludes on-road costs