We were not alone in thinking there was still a lot of currency in the Pulsar name but it appears Nissan thinks otherwise. Which is why it will embark on a multi-million dollar marketing push to introduce the Tiida – pronounced tee-dah – to Australian consumers in the market for a sub-$20,000 sedan or hatch. Using
Sex in the City star, Kim Cattrall, Nissan hopes to erase the Pulsar name with the saucy overtones of the pouting blonde US star. Given her role in the successful sit-com, we reckon she will be able to pull it off. The big news is that the Tiida hatch is expected to make up the bulk of sales, replacing the UK-sourced and expensive Pulsar hatch. The Tiida Q hatch tested has all the elements that should appeal to buyers. It’s roomy, economical, smooth and quiet. There’s also enough room inside for four adults, with a huge amount of headroom and legroom. However, the large glasshouse and upright cabin challenge the car’s visual harmony. Ultimately though, is there enough pizzazz to take on the dynamic trio of the Ford Focus, Mazda3 and Holden AH Astra?