BY DANIEL DEGASPERI | 23rd Nov 2018
THIS could come from a naval-gazing think-tank deep inside the bowels of an advertising agency, but the buyer of a Peugeot 308 Touring Allure is perhaps purchasing an image as well as a new car.
Okay, a buyer’s character is often represented in cars. Purchase an electric vehicle (EV) and you are probably a green thumb; snag a Mercedes-AMG A45 and you likely enjoy holding first gear all the way along a shopping strip. But with something like the 308 Touring Allure it runs deeper than that.
Not only is someone rejecting the SUV craze with a similarly priced small wagon option, but one that is made in France and utilises a turbo-diesel engine only. A family loaded-up for a cross-Europe blast in this type of vehicle is borderline iconic, like a Continental version of the Griswolds.
With this facelifted model, though, can the 308 Touring Allure translate such a whimsical image from the French Alps to Australian suburbs? And does it make complete sense for nearly $40K?