Porsche goes live with Porsche Impact program

PORSCHE Cars Australia (PCA) has launched its Porsche Impact program this week; a new initiative offering owners the chance to offset their vehicle’s carbon footprint by contributing to various ongoing environmental projects.

Using an online calculator, owners can determine their vehicle’s carbon footprint by entering its annual mileage and average fuel consumption along with which project they wish to support.

From there the size of the contribution is calculated depending on the size of the carbon footprint and their preferred project.

PCA were even kind enough during the announcement to provide an example of how the system works with real life figures.

“For example, for a Porsche vehicle that has driven 15,000 kilometres with an average fuel consumption of 12 litres per 100 kilometres, an owner’s financial contribution is approximately $117 per year,” the brand said.

“Importantly, contributions by Australian owners go to Australian projects.”

Being run in conjunction with global climate action expert South Pole, Porsche owners can choose from two different projects at this early stage, those being Mount Sandy in South Australia and the Myamyn project in Victoria.

Both projects have a focus on sustaining the biodiversity of native flora and fauna, revegetation and Indigenous land management within their immediate areas and both are part of South Pole’s EcoAustralia credits, “where an Australian biodiversity project is matched with an international Gold Standard emissions reduction project”.

According to PCA CEO and managing director Sam Curtis, “sustainability is an essential pillar” of the brand’s corporate strategy.

“The global approach to sustainability at Porsche is holistic, working in all fields of action: ecological, economic and social,” he said.

PCA head of public relations Chris Jordan meanwhile added that the offset initiative was not compulsory and that owner could subscribe themselves via the PCA website at any time.

Porsche has sold 2631 new vehicles so far this year ending August, 376 less than it managed over the same period last year.