Porsche rips into Australian pricing
BY BARRY PARK | 23rd Apr 2013
The cuts range from $5500 off the price of an entry-level Boxster two-seat sports convertible, bringing it to a whisker over $100,000, to more than $36,000 hacked from the once $280,000-plus 911 Carrera 4 Cabriolet.
The only model to not yet receive a price cut is the Panamera four-door grand tourer range, but discounts are expected to arrive along with a significantly refreshed version in July.
The price cuts are part of a bold move by the German car-maker to increase sales worldwide, even after the company posted a 21 per cent boost in global first-quarter sales so far this year.
The company has announced an ambitious plan to increase worldwide sales to more than 200,000 vehicles a year by 2020, well up on the 143,000 it sold last year.
Part of that plan is expected to unfold in Australia, with Porsche announcing here that it will double sales from last year’s 1350 units to more than 2500 a year, largely on the back of its all-new Macan compact soft-roader due here early next year.
Porsche Cars Australia public relations manager Paul Ellis said the price cuts – part of the Australian division’s effort to help its German head office hit its growth target – would result in “incremental sales” for the discounted range.
“Not all the growth will come from Macan, but the majority of it will,” Mr Ellis told GoAuto from Shanghai, where he was returning from attending the unveiling of a plug-in petrol-electric hybrid version of the Panamera.
“Porsche has set its sights globally on taking its sales to 200,000-plus by the end of the decade, and that means all of the markets have to chime in and do their bit.
“With us, we said we can help fulfil their obligation if we have some pricing adjustments as well as the Macan and all the new models we’re meant to be getting.”Mr Ellis said Porsche would remain a niche brand on the Australian market despite seeking to double its sales here.
“The philosophy has always been to sell one less car that the market demands,” he said. “That hasn’t changed.”
| Porsche range pricing* | |
| Model | New Price |
| Porsche Boxster | $101,500 (-$5500) |
| Porsche Boxster S | $126,500 (-$6800) |
| Porsche Cayman | $107,100 (-$8400) |
| Porsche Cayman S | $139,900 (-$10,500) |
| Porsche 911 Carrera Coupe | $206,500 (-$22,900) |
| Porsche 911 Carrera S Coupe | $243,100 (-$19,500) |
| Porsche 911 Carrera Cabriolet | $228,900 (-$25,700) |
| Porsche 911 Carrera S Cabriolet | $266,200 (-$21,600) |
| Porsche 911 Carrera 4 Coupe | $222,200 (-$33,200) |
| Porsche 911 Carrera 4S Coupe | $258,800 (-$30,600) |
| Porsche 911 Carrera 4 Cabriolet | $244,600 (-$36,300) |
| Porsche 911 Carrera 4S Cabriolet | $281,900 (-$33,100) |
| Porsche Panamera | $201,400 |
| Porsche Panamera Diesel | $196,700 |
| Porsche Panamera 4 | $213,500 |
| Porsche Panamera S | $287,100 |
| Porsche Panamera S Hybrid | $300,500 |
| Porsche Panamera 4S | $299,300 |
| Porsche Panamera GTS | $318,300 |
| Porsche Panamera Turbo | $382,400 |
| Porsche Panamera Turbo S | $443,600 |
| Porsche Cayenne | $100,200 (-$9200) |
| Porsche Cayenne Diesel | $101,100 (-$9300) |
| Porsche Cayenne S | $139,000 (-12,900) |
| Porsche Cayenne S Diesel | $142,300 (-$13,200) |
| Porsche Cayenne S Hybrid | $150,400 (-$14,000) |
| Porsche Cayenne GTS | $150,400 (-$14,000) |
| Porsche Cayenne Turbo | $222,100 (-$25,400) |
| Porsche Cayenne Turbo S | $259,600 (-$34,400) |
| * Plus on-road costs | |