BY CHRIS HARRIS | 24th Sep 2007


THE Kyron was released just 18 months ago but SsangYong is already releasing an update model – partly to signal the necessary changes to pass tightened Euro IV emissions requirements, but also to address criticisms of styling. The previous Kyron did not sell well and Ssangyong hopes a more conservative look and lower price will spark more interest in a vehicle that currently owns just 0.5 percent of one of the biggest segments of the new vehicle market. Kyron is good value but it lacks a strong brand name in a market spoiled for choice. It also sells alongside two other similar SsangYong SUVs (Actyon and Rexton) that results in the lack of size, price and specification demarcation that would allow Kyron a clear, focused run at sales.
Full Site
Back to Top

Main site

Researching

GoAutoMedia