After two years in the Australian automotive wilderness, South Korean manufacturer SsangYong is back with a new range of models including the Musso pick-up, the latest contender in the increasingly ute-obsessed Aussie market.

With a swathe of offerings to contend with, the Musso will have to find a point of difference to make a splash in one of the most hotly contested segments in the country.

At first glance the Musso has two – it is the only pick-up on sale from a Korean brand, and its top-spec 4x4 dual-cab model is priced from under $40,000 driveaway – well shy of halo models from the likes of Toyota, Ford and Nissan.

Is SsangYong offering its customers superb value with the new Musso? Or does its pricing accurately reflect the quality of the latest pick-up contender?