SSANGYONG is back Down Under and ready to make an impact by pushing what it believes is great product that is well-priced, well-equipped and notably backed by a strong aftersales program.
On paper, this sounds like a great strategy when entering the highly competitive Australian market, especially the ute segment, which has been dominated by Toyota’s HiLux and Ford’s Ranger for some time now.
The Korean brand’s Musso definitely has its work cut out for it, then. So, can it realistically achieve a decent segment share? We’ve put its Ultimate flagship through its paces to find out.