Toyota’s Prius C hybrid light hatch landed in Australia in 2012, lowering the point of entry to its Prius range by $10,000 in a bid to capitalise on Australia’s gradual switch to alternative powertrain technology.
Seven years and a couple of updates later, the Prius C is still chugging along and now holds the title of most affordable hybrid vehicle on sale in Australia.
Despite its value compared to other hybrids, it still is one of the more expensive offerings in the value-conscious light car segment and was also the slowest selling sub-$25,000 light car in 2018, with 518 sales.
The two-variant range is topped by the i-Tech, which packages excellent fuel economy and stronger specification into a city-car package, appealing to green inner-city types and youngsters alike.
Does the Prius C i-Tech have what it takes to climb its way back up the sales ladder?