Toyota aims for zero tolerance on safety

BY BRUCE NEWTON | 5th Nov 2003


TOYOTA Motor Corporation has declared it has the automotive safety goal of zero accidents and casualties.

The laudable if highly unlikely target was revealed at a TMC media presentation in Japan at its Higashifuji test centre last month.

"The pursuit of vehicle safety to save lives is one of the major missions of an automobile manufacturer," said Tetsuo Hattori, managing director of vehicle engineering.

"Toyota will strive to help create a motorised society that has no injuries or accidents in the future."According to Toyota research, more than 70 per cent of accidents involving death or serious injuries are caused by late recognition of the danger, the result of lack of attentiveness.

Speed, the revenue-raising drum banged by the police and politicians here, is not even broken out as a cause. Toyota says operation and judgment error trigger 29 per cent of serious accidents.

It identifies three key factors that need to be influenced to achieve accident reduction – people, vehicles and the environmentBut at Higashifuji, Toyota concentrated on the vehicle aspect, specifically electronic aids which remove significant vehicle control from the driver.

These included:Both systems were sampled by the media at Higashifuji, with VDM proving itself almost faultless on a wet and treacherous course. The verdict on pre-crash safety radar was less positive, the car slowing slightly but not stopping before hitting an obstacle set up on the test track.

Mr Hattore said that the driver would remain the "main player" in the car even as new systems took more control.

"We feel that the driver should control the vehicle. Drivers are human after all and there are times when they are inattentive, so the vehicle is there to assist," he said.

"If we really think this hard, then concept-wise we will become very close to automatic driving. But if you have auto driving then people will pay less and less attention."
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