Customer service push bearing fruit for VW

BY HAITHAM RAZAGUI | 28th Nov 2016


- Volkswagen's global emissions scandal has caused Australian customers to more closely scrutinise the quality of service at dealerships, but the company says they are also becoming less likely to have cause for concern since a dedicated local customer experience department was established 13 months ago.

- The new division is overseen by customer experience director Jason Bradshaw, who in addition to his thought leadership and public speaking on the subject has a track record of improving satisfaction across various industries including for household names such as Telstra, Optus, Fairfax Media and Target.

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