Market Insight: Holden targets SUV, ute sales growth

-HOLDEN has forecast at least nine per cent growth in its combined SUV and ute sales this year, forecasting 70 per cent of its overall sales volume to come from the two major categories.

-The lion brand is attempting to turn around its fortunes after its sales slumped 33 per cent last year in the wake of its exit from local car manufacturing in October 2017, launching a fresh initiative last week in the form of a brand marketing campaign dubbed ‘This is how we SUV’.

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