Maserati showcases Fuoriserie Programme
THREE highly customised Maserati models have been showcased in Melbourne this week as part of a series of VIP previews aimed at celebrating what the brand says is growing interest in its Fuoriserie personalisation program.
The models on private showcase locally – the Grecale Fuoriserie Mission from Mars, Levante Fuoriserie and Ghibli Trofeo Fuoriserie – aim to demonstrate to Australia clientele the personalisation possibilities available via the program, each car created in collaboration with a dedicated artisan from Maserati’s expert design team in Modena, Italy.
Speaking at the Melbourne event, Maserati Australia and New Zealand general manager Grant Barling said the Fuoriserie Programme offers Maserati owners access to a bespoke design program that is limited only by a customer’s imagination.
“Fuoriserie elevates the relationship between Maserati and its family of owners to an even greater, more personal level,” said Mr Barling.
“We feel privileged to offer our customers an even greater opportunity to individualise their vehicle. We’re seeing growing interest from clientele in the Fuoriserie program – it allows them to express themselves even more boldly, confidently and in a genuinely bespoke manner.
“We are thrilled to showcase to our customers three specially-crafted models that demonstrate the vast possibilities offered by Fuoriserie – the only limit is your imagination.”
Mr Barling said the program offers all owners access to a wide choice of colours and accoutrements, such as carbon-fibre options and interior treatments, through to wheel size and style to choose from. He said the program encourages owners to build from a blank slate a vehicle which expresses their personal creativity to create a car that truly evokes the owner’s feelings and emotions.
Perhaps to best exemplify the scope of the Fuoriserie programme, Maserati Australia transported its unique Grecale Mission from Mars SUV to the Melbourne event.
Unveiled in March this year, the vehicle showcases just some of the customisation opportunities possible through the Fuoriserie Program.
The vehicle displayed shows just a taste of the wide range of colours and designs offered through the bespoke service, which Maserati says allows customers – which include the likes of soccer legend David Beckham and restaurateur/chef Massimo Bottura – to express their personal creativity.
In the case of the Mission from Mars vehicle, we find a textured paint hue inspired by the red dust of the planet Mars combined with Maserati’s multi-layered (and rather intense) Galactic Orange finish.
Looking like something straight from the Mars Perseverance Rover, the model is further equipped with special Vortex Wheels designed to leave behind them a unique aerodynamic signature and finished in a transparent topcoat of black ink. The wheels are shod with grey tyres Maserati says are made from a “special blend of rubber dedicated to the planet Mars” – though unfortunately these were detained by Australian customs and unable to be on-show at the event.
Other highlights of the Mission from Mars vehicle include a ‘glitch effect’ Trident logo, solar lens-inspired mirror glass, spacesuit-inspired upholstery and a star chart image on the vehicle’s ceiling show how comprehensive the scope of customisation possible through the Fuoriserie Program is.
“We anticipate demand for the Fuoriserie program will continue to grow in Australia, as our clientele increasingly seek curated craftsmanship that align with their values, passions and lifestyle,” added Mr Barling.
“The artisans at Maserati’s Modena design studio are highly-curious creatures, who will only finalise a design when the client’s adoration and excitement is not only achieved but exceeded. Due to the intricacies of some requests, we have clientele collaborate with the Fuoriserie team anywhere between one month to several months before designs are progressed into production.
“The design team are dedicated to perfecting every element to achieve the client’s vision.”
Accompanying the Grecale Fuoriserie Mission from Mars on its local voyage, the Levante Fuoriserie and Ghibli Trofeo Fuoriserie are interpretations adorned with unique design elements and combinations to inspire audacious, fearless expressionism, says Maserati Australia.
The Ghibli Trofeo Fuoriserie boasts a Blu Inchiostro exterior, harking back to the heritage of Maserati – blue being a primary colour for Bologna, the city where Maserati was founded in 1914.
The vehicle is matched with a Couio Tan Pieno Fiore leather interior, further impressing the vehicle’s Italian roots adding true class and elegance.
The Ghibli Trofeo Fuoriserie meanwhile appeals to a more traditional Maserati buyer, the Levante Fuoriserie is designed with a new generation of buyer in mind – those who are emboldened to stand out from the crowd.
Its exuberant, vivacious design incorporates Urban Green exterior paintwork with intricate hints of deep, metallic gold that come alive when drenched in sunlight. The three vehicles together highlight the beauty of the Fuoriserie program, catering to all tastes.
After leaving Melbourne, the three customised vehicles will continue to tour the Asia Pacific region.
Maserati Australia says production versions of the Grecale SUV will be available locally from early next year with final pricing and specification to be confirmed in the coming months.
