Mazda stock influx incoming
MAZDA Australia is set to take delivery of its largest number of new vehicles in Australia since before the COVID-19 pandemic, including some of the brand’s biggest-selling models.
The news was confirmed by Mazda Australia managing director, Vinesh Bhindi, at the launch of the all-new Mazda CX-90 large SUV, with a number of more affordable offerings hitting our shores in sizable quantities very shortly.
“When it comes to available stock, we have an influx of units incoming as we speak, with particularly healthy arrivals confirmed for our key models including CX-5, CX-8, CX-30 and BT-50, and ample inventory across almost the entire model range,” said Mr Bhindi.
“Now this significant volume is the most we've had since before COVID-19. In fact, and more than fulfils our requirements for at least the next couple of months, ensuring we are in an excellent position to be able to serve our customers with a huge amount of choice when it comes to their model preferences.
“Our dealer partners are also working hard to ensure customers continue to experience a swift and seamless experience when taking delivery of their car with our ‘direct-off-wharf’ approach that I’ve mentioned in previous months in operation around the clock, ensuring wait times are kept at an absolute minimum.”
Sales – or, more correctly, registrations – of some of the aforementioned models have been down so far in 2023, with the CX-30’s year-to-date tally down 23.9 per cent to the end of July, while CX-5 sales have dropped almost a fifth in 2023 (19.2 per cent down YTD), and CX-8 having also suffered (-7.9 year-to-date).
Sales of the BT-50 commercial utility haven’t slumped so far in 2023 – in fact, sales have improved to the tune of 12.2 per cent for 4x2 models and 25.0 per cent for 4x4, though the company has stated that it could have sold more if it had more stock available, such has been the market sentiment towards utility vehicles in 2023, spurred on by long wait times for some competitor models.
Mr Bhindi said that the brand is fleshing out its range in 2023 and beyond, with a broader range of models now available for customers to choose from, and stock improvements expected to continue to improve.
“We take great pride in offering the breadth of SUVs in all key model segments that give customers a choice regardless of their budget, or requirements,” he added.
“There truly is a Mazda for every buyer. And the choice extends to a number of configurations within various model lines to ensure that at whatever point our customers are in the buying journey, they can be confident that our Mazda will fit their needs.
“Of course, this philosophy doesn't just apply to our SUV lines. On the contrary, we now have 14 different body styles that span the passenger car segment, consisting of Mazda2, Mazda3, Mazda6 and our sports MX-5, as well as our best-selling BT-50 which caters for our audience in the thriving utility vehicle market.”
Mazda Australia remains the second best-selling brand in the country despite some severe stock limitations through the first half of 2023.
Indeed, the brand has managed to increase its sales by 1.6 per cent year-to-date, largely on the back of the Mazda CX-3 light SUV, which has seen sales jump by 56.3 per cent in 2023, to 9593 units to the end of July.
Through the first seven months of this year, Mazda Australia’s sales have tallied 58,731 units, well behind Toyota (111,426), but significantly ahead of Kia (45,310), Ford (45,291) and Hyundai (44,228).
