Super TestCar reviews - Hyundai - Genesis - SedanHyundai modelsOverviewHyundai’s handsome Genesis is aiming for The Big Three – and it might just do well7 Nov 2014 By TIM ROBSON MANY have gone before, and have failed – some quite badly. What makes Hyundai think that it can go against the grain and make a fist of a segment that’s so far above its usual bailiwick? How can it possibly go up against the established luxury car order of the Big Three European brands and succeed? Answer: it’s got nothing to lose. Hyundai is a brand that’s – finally – on the march. With fresh, exciting design, some truly excellent products and a world view that’s getting wider every year, the South Korean giant has already seen the fruits of halo car success with the first-generation Genesis doing well in the United States. Hyundai Australia CEO Charlie Kim worked in the US as a leader on that first Genesis project, and the new car is close to his heart. "Genesis will make a big difference to our brand in Australia," he told the assembled media. "The [first generation] car was a great success for Hyundai, and changed the way people thought about Hyundai. We know selling a luxury car against established competition won't be easy.” It’s one thing having a value-packed proposition on the showroom floor – but if the product doesn’t perform, and isn’t priced or packaged correctly, it will be a millstone around Hyundai’s neck. Luckily, the Genesis is more than just an attractive price ticket. Click here for the full review... GalleryClick to see larger images Model release date: 1 November 2014 All car reviewsAlfa Romeo Abarth Alpine Alpina Audi Aston Martin BMW Bentley Chevrolet Chery Citroen Chrysler Dodge Cupra Ferrari DS Ford Fiat FPV Foton GWM Great Wall Holden Haval HSV Honda Hyundai Hummer Isuzu Infiniti Jeep Jaguar Lamborghini Kia LDV Land Rover Lotus Lexus Maserati Mahindra McLaren Mazda Mercedes-Benz Mercedes-AMG Mini MG Nissan Mitsubishi Peugeot Opel Proton Porsche Renault Ram Rover Rolls-Royce Skoda Saab SsangYong Smart Suzuki Subaru Toyota Tesla Volvo Volkswagen |
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