Global Pik Up hints at next-gen Mahindra ute

MAHINDRA has revealed its next generation Pik Up utility in concept form at the brand’s Futurescape event in Cape Town, South Africa, this week.

The Indian manufacturer says the concept “represents a well-considered approach to entering newer international markets while strengthening its presence in existing ones”.

Set to compete with the likes of the Ford Ranger and Toyota HiLux, the model rides on a newly developed ladder frame chassis and promises contemporary levels of technology and safety.

“The new Global Pik Up marks a significant step in Mahindra’s Go-Global Strategy,” explained Mahindra automotive sector president Veejay Nakra.

“This robust and tough vehicle, engineered with cutting-edge technology, is not only versatile and capable but also meets high standards of safety.

“Our move with the Global Pik Up is poised to not only reinforce our presence in existing markets but also pave the way to new frontiers.”

Mahindra says the design of the new Pik Up is founded on creating a versatile and multipurpose tool tailored to the modern world. It says the exterior is built to withstand demanding conditions, while its interior offers comfort and ample space.

Unlike the current generation Pik Up, the new model aims to be “a more well-rounded option” providing what Mahindra’s chief design officer, Pratap Bose says is the ability to fulfil diverse needs without compromising on quality or appearance.

“Design is the cornerstone of our success, shaping our identity and paving the way for our global acceptance,” he said.

“The Global Pik Up’s rugged, dependable, and purposeful appearance appeals universally, reflecting a desire for adventure and exploration.

“The satin-finish titanium-gold paint highlights the vehicle’s ultra-durable new-gen ladder frame platform, embodying the ‘Go Far’ aspirations that define this Mahindra Pik Up.

“Its versatility and capability, enriched by cutting-edge technologies, signal a transformative shift in what a lifestyle pickup can be.”

In addition to being a more lifestyle-oriented vehicle, the Pik Up promises to continue fulfilling a range of needs.

Mahindra says the cargo bed will be “substantial” in size with generous payload, and that the vehicle will offer “commendable” towing capacity, suggesting it may match segment rivals at 3500kg.

Importantly, the Global Pik Up aims to meet global safety standards with a five-star target in its sights.

Mahindra has indicated that the vehicle will feature a range of advanced safety technologies up to Level-2 ADAS while continuing to offer the capability demonstrated by its 4Xplore four-wheel drive system, offered currently in the Scorpio SUV.

“The Global Pik Up from Mahindra is engineered to deliver performance, safety, utility, and robust capability,” said Mahindra automotive technology and product development president Ramasamy Velusamy.

“The core principles of this concept lie in crafting a multifaceted vehicle for the contemporary era. Its blend of versatility and capability is fortified by state-of-the-art technologies such as Level-2 ADAS, immersive infotainment, and more.

“We are focused on building a true global pick-up that reflects authenticity, with engineering and safety features designed to resonate with the global audience.”

While Mahindra has yet to confirm release timing for the new Pik Up, GoAuto understands the vehicle will make its production debut towards the end of 2024 or in early 2025.

Mahindra says it will continue its push to become a prominent player in the global automotive landscape, with the new Pik Up to initially launch in existing markets including Australia, the Middle East and Northern Africa, New Zealand, South Africa, and South and Central America before introducing the model into ASEAN markets.