Hyundai considering lifestyle stores

- HYUNDAI’S razor-sharp, six-storey Motorstudio in the heart of South Korea’s capital could be paving the way for smaller fragment lifestyle stores in Australia, with the car-maker assessing the potential for shopping mall retail spaces among other brand-boosting options.

- The extensive multi-storey facility in Seoul is packed with Hyundai hardware and interaction points for Hyundai fans, but is not a retail outlet for the car-maker, instead serving as a church for the South Korean company where customers can celebrate the country’s largest auto entity.

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