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Ferrari: Red, not green

Scuderia: Unapologetically red-blooded.

No hybrid or electric drive in Ferrari's future

30 Nov 2007

FERRARI is quick to point out that its fastest-ever production car, the 430 Scuderia, represents achievements in fuel consumption (to 15.7L/100km) and CO2 emissions (to 360g/km), but this does not mark a new movement from red to green.

Asked whether the Prancing Horse brand would ever build a hybrid or electric car, the general manager of the Ferrari importer European Automotive Imports Kevin Wall was emphatic: “I believe there is no possibility of that whatsoever.”“It just so happens that the way that the vehicles are being produced by the factory also makes them technically green, because they are so highly efficient,” he added.

“I don’t think that’s a prime motivator for people to purchase a Ferrari, though.”

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