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News - FerrariFerrari Australasia CEO steps downIt’s time: Herbert Appleroth is proud of his achievements and long-time connection with the Prancing Horse but has put down the reins to pursue a venture capital fund and “philanthropic passions”. New horizons for Herbert Appleroth after 20-plus years with Ferrari24 Oct 2019 By TERRY MARTIN FERRARI Australasia chief executive Herbert Appleroth has left the Italian supercar marque after seven years in the top job in this region to pursue his own venture capital fund and philanthropic foundation.
Mr Appleroth has run Ferrari’s operations across Australia and New Zealand from Sydney since the factory took control of its operations in April 2013 from previous independent importer and distributor European Automotive Imports (EAI), part of Ateco Group executive chairman Neville Crichton’s empire.
 Read more27th of August 2018  Female and young buyers change Ferrari demographicDespite success, Ferrari Australasia sees opportunity with female, young customers16th of October 2017  Wealthy Aussies helping Ferrari growthFerrari sales to break record this year, thanks to cashed-up Australians23rd of November 2015  Customer relations key to Ferrari Australia’s successReducing time to market, improving customer experience to strengthen Ferrari |
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